October 15th, 2011 – Hundreds of fashionable shoppers showed up to Joe Fresh‘s newest store location on Saturday to get their hands on great styles and hear some fun tunes by DJ Floh Back.

An uncommon site during a normal retail day, many shoppers broke out into dancing fits despite the gloomy rain outside. Watch this YouTube video!

This opening marks Joe Fresh‘s first stand-alone store in the downtown core. Read more about the expansion of the Joe empire here.

The Joe Fresh fashion show will be DJed again by DJ Floh Back on Wednesday as part of LG Fashion Week.