Joe Fresh Style @WMC Fashion Week

For the past 5 years, we have been working alongside Joe Mimran and the Joe Fresh team 
creating unforgettable runway shows, store openings and TV commercials. 
This fashion show was perhaps our greatest achievement with the brand, 
getting rave reviews online as part of Toronto’s iconic Fashion Week.

For one review and a sample video, check out this Toronto Star article,
or watch this video on the Globe and Mail site.

After the show, people often ask how we select the songs for the runway.  
Joe and I sit down to discuss his vision for the show, and the style of the clothes for the season.  
We research genres and artists that fit the vibe, and try to pinpoint songs that not only express this, but fit well together with the energy needed to keep the audience engaged.

The opening video used the Outer Limits Theme Song called “Out Of Time” by The Marketts.
1. Hang It Up (Shook Remix) – The Ting Tings

2. Default – Django Django

3. Black Sheep – Gin Wigmore 

4. Gifted (Aston Shuffle Remix) – N.A.S.A. Ft. Lykke Li & Santigold

5. Bom Bom – Sam And The Womp


To listen to the complete show set, 
visit the DJ Floh Back Productions SoundCloud page.

About the Author:

Danny Floh Back
Danny Floh Back is the visionary behind Team Floh Back, Toronto's Top Event DJs specializing in corporate events and weddings. He is is also a Dean's List graduate and Chancellor's Scholar from Carleton University's Journalism department.

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