Joe Fresh Style @WMC Fashion Week
For the past 5 years, we have been working alongside Joe Mimran and the Joe Fresh team
creating unforgettable runway shows, store openings and TV commercials.
This fashion show was perhaps our greatest achievement with the brand,
getting rave reviews online as part of Toronto’s iconic Fashion Week.
After the show, people often ask how we select the songs for the runway.
Joe and I sit down to discuss his vision for the show, and the style of the clothes for the season.
We research genres and artists that fit the vibe, and try to pinpoint songs that not only express this, but fit well together with the energy needed to keep the audience engaged.
The opening video used the Outer Limits Theme Song called “Out Of Time” by The Marketts.
1. Hang It Up (Shook Remix) – The Ting Tings
2. Default – Django Django
3. Black Sheep – Gin Wigmore
4. Gifted (Aston Shuffle Remix) – N.A.S.A. Ft. Lykke Li & Santigold
5. Bom Bom – Sam And The Womp